Craft fairs are a great way for crafters and small business owners to sell their makes directly to customers. These events bring together a community of stall holders who offer unique, handcrafted items that cannot be found in high street stores. However, selling at craft fairs can be challenging, especially for those who are new to the scene. Here are some tips to help you succeed:
• Plan ahead
Preparation is so important when it comes to selling at craft fairs. Before the event, make sure you have enough makes to last the entire day. You don't want to run out of products halfway through the event. Additionally, make sure you have all the necessary supplies, such as tables, chairs, a cash box and a card machine if you are using one. It's also a good idea to make yourself a checklist of everything you need to bring to the event so that you don't forget anything important.
• Set up an attractive display
Your display is your storefront, so it's important to make it look as appealing as possible. Use attractive and on brand tablecloths, signage, and lighting to create a visually pleasing display that will catch the attention of customers. Arrange your products in an organised and eye-catching way, and consider adding height to your display to make it more interesting. Have a run through at home first, set up your stall the way you want to display your products, play around to see what works stand back and take pictures, these will help you on the day to remember how your display goes together.
• Be friendly and engaging with those visiting the craft fair.
Customers are more likely to buy from stall holders who are friendly and engaging. Smile, say hello to customers as they approach your table, and engage them in conversation. Ask them about their interests and needs, and be knowledgeable about your products so that you can answer any questions they may have. Even if they don't buy they may remember you and return to you at your future events, or recommend you to others.
• Offer samples or demos
Having demos of your products can be a great way to attract customers and encourage them to make a purchase. If you are able to demonstrate how you make items, this will help customers feel more connected to your products and may increase the likelihood that they will make a purchase. It will show your skill and helps if you choose to run courses and workshops, to show future attendees what to expect.
• Accept multiple payment options
Make it as easy as possible for customers to pay for their purchases by accepting multiple payment options, such as cash, credit cards, and mobile payments. Some customers may not carry cash, so offering mobile payment options like square or sum up can be a convenient way for them to make a purchase.
•Include a thank you card in your products.
Use business card thank you notes to put in the bag with your makes, include details of your website, social media pages etc so that customers can find you again for future purchases or recommend you to others. Don't be afraid to ask for reviews on your social media pages or google, this helps to build trust in your brand and can help you rank on internet searches.
Selling at craft fairs can be a fun and rewarding experience, but it requires careful planning. I hope you have found these tips helpful and help you increase your chances of success and build a loyal customer base for your business.
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